About the role
Quinnipiac University is hiring a full-time Assistant Athletic Director for marketing and fan engagement. The job sits on the athletics marketing and strategic partnerships team and covers the Bobcats' NCAA Division I programs, with most of the focus on hockey and basketball home games.
The main goal is to fill the building. You plan the yearly marketing and promotion campaigns for home events, run the advertising plan and paid social with the university's ad agency and marketing office, and help the box office with group sales and ticket promotions.
Game days are a big part of the work. You write the game scripts, carry out sponsor commitments inside the game presentation, run in-game contests and giveaways, and oversee the spirit groups, including the pep band and the IceCats. You also look after the athletics marketing social account and the Bobcat Rewards app, and you hire and train student staff.
The role is based at the York Hill campus in Hamden, Connecticut. The stated salary range is $52,000 to $58,000 a year. Nights and weekends come with the schedule.
Responsibilities
- Plan and run the yearly campaigns that sell tickets to home games, mainly hockey and basketball
- Write game scripts and oversee promotions and fan engagement on game day
- Deliver the game presentation parts of corporate sponsorship deals
- Run the advertising plan and paid social with the agency and the university marketing office
- Work with Student Affairs on promotions that bring more students to games
- Oversee the pep band, the IceCats, and the sideline cheer squad
- Manage the athletics marketing social account and the Bobcat Rewards app
- Hire, train, and supervise student marketing staff
Requirements
- Bachelor's degree, with a master's degree preferred
- Two to three years of experience in sports marketing or event management
- Experience at an NCAA Division I school or a pro team is preferred
- Strong skills with computer software and social media platforms
- Working knowledge of NCAA rules
- Able to work nights and weekends and stand through games
Ready to apply?
Submit your application directly to Quinnipiac University. Applications are reviewed on a rolling basis.
Apply on their site →
