About the role
The Buffalo Sabres are hiring a Manager of Growth & Retention Strategy, based at KeyBank Center. This person owns the customer database and CRM used by the ticketing, partnerships, and marketing teams.
The job mixes strategy with technical work. You keep data clean across the sales and marketing platforms, help with email and digital ad automation, standardize campaign tracking, and report on what campaigns achieved. You also build models that flag ticket holders at risk of leaving and score new sales leads.
The first year has specific goals: set up golden records, standardize customer segments, and develop lead scoring. You also manage direct reports and present regular findings to department leaders and executives.
Pay is $75,000 to $80,000 a year. The posting asks for five or more years of CRM, database marketing, or marketing automation experience, ideally in sports, entertainment, or e-commerce. Some nights and weekends may be needed.
Responsibilities
- Own CRM and pipeline strategy across consumer and business sales
- Oversee data quality and integration across sales, marketing, and partnership platforms
- Build retention models that identify at-risk ticket holder accounts
- Create lead scoring models that find new business
- Standardize campaign tracking and report results to department leaders
- Lead direct reports, set their goals, and give them coaching and feedback
Requirements
- Bachelor's degree in business, marketing, information systems, or a related field
- Five or more years of CRM, database marketing, or marketing automation experience
- Deep knowledge of CRM providers such as Microsoft Dynamics or Salesforce
- Experience using data warehouses such as SQL Server, Redshift, or Snowflake
- Strong understanding of audience segmentation and customer lifecycles
- Knowledge of the National Hockey League
Ready to apply?
Submit your application directly to Buffalo Sabres. Applications are reviewed on a rolling basis.
Apply on their site →
